Why Lemon Cherry Gelato Outsells Everything: A Cannabis Insider Explains the 'Candy' Market

Ask a cannabis enthusiast what the most popular strain is and you'll get a debate. Ask someone on the selling side, and the answer gets a lot simpler. On The Gobcast episode 58, B Eazy — a Boston-based cannabis brand owner — explained why Lemon Cherry Gelato dominates menus across the country.

"It sells more than any other"

"Everyone likes to talk [mess] about Lemon Cherry Gelato," he said, "but it sells more than any other. It makes everybody money."

His explanation is pure market logic: "It's just the easiest sell. Everything else you have to wait to sell. That's the only thing that's selling right away."

For growers and stores carrying a menu of strains, that's the difference between cash flow and inventory sitting on a shelf. As long as "candy" strains move instantly and everything else waits, facilities keep growing candy — because it's their money maker until it stops being one.

He sells candy, but doesn't smoke it

Here's the wrinkle: B Eazy says he doesn't personally smoke the candy strains he sells. "I don't really smoke candy," he said. "I smoke Zebras."

"But I sell candy without a doubt," he added. "Because that's what the mass market wants. This is just a business at the end of the day."

His personal pick is Zebras — which he calls "a straight Skittles cut" — along with other "Z" strains like Blue Zushi. He says he's smoked Skittles-family strains "95% of the time" for long stretches because the taste keeps getting better as the batch cures: "This batch is three weeks after dry, and it's better than it was last week. Next week it'll be better than it was today."

The dark side of the Z wave

He's also candid about why the average consumer might not love the Z strains that enthusiasts rave about: most of the Z on the market isn't good.

"The thing about Skittles is, the majority of it sucks," he said. "The average consumer has most likely only experienced bad Skittles."

His reasoning: it's a business. "You go into the store, there has to be a bottom line profit. Maybe putting the best version of it in isn't the goal." The truly good small-batch Z, he says, is "1% or less" of what's out there — and it's priced for the small group willing to pay for it.

There's also the visual problem: "Z is usually ugly. It has to be super on point and smoke great, because the average consumer is going to look at it versus a bag of Lemon Cherry and be like…" — the bag wins on looks alone.

What this means for shoppers

There are two practical takeaways here for anyone buying flower:

• Lemon Cherry Gelato is everywhere because it sells. If you like it, that's why it's easy to find. If you don't, there's plenty of everything else — it just may not be on every shelf.
• Strain reputation isn't quality. A hyped name like Blue Zushi or Skittles can be excellent small-batch or mediocre at scale. Judge the batch, not the label — and check the harvest date when you can.

Curious how a strain is supposed to taste before you spend? Our strain database breaks down effects and flavors for thousands of varieties, including the dessert crosses dominating menus. And when you're ready to buy, our dispensary directory can point you to licensed stores near you.

Hear the full breakdown — including his thoughts on what comes after candy — in The Gobcast episode 58.